Here are several stats from the infographic below to help you sell this idea to your boss using your own video in your next online marketing campaign:
- The average Internet user is exposed to 32.2 videos in a month.
- The average Internet user watches nearly 17 minutes of online video ads every month. 80% remember the ads they saw and 46% of them do something positive with the ad afterwards.
- With email marketing, a video can increase click-through rates up to 300%, degree opt-out by 75% and increase the subscriber-to-lead conversion rates by 51%.